Joanna has spent the last 12 years increasing the employment of diverse talent through inclusive hiring practices and creating inclusive working cultures. Launching her first charity, Elevation Networks Charitable Trust at 18 alongside six colleagues in 2006, Joanna went on to start her own Social Enterprise, Shine Media in 2008. She placed over 3000 people from diverse backgrounds into work within the creative industries.
Joanna’s latest enterprise is founding Blue Moon, a flagship inclusive Executive Search Business and Diversity and Inclusion Consultancy Practice. Before BM, Joanna founded Hyden, part of FTSE 250 Global Recruiter SThree, an executive search and consultancy business.
Joanna is a Non- Executive Director for Investors in People, a Trustee for The Lord Mayor’s Appeal, a Trustee and Director of The Media Society, a Trustee and Director of Haberdasher Askes Trust Federation Board, and School Governor of Hatcham College and Mulberry Academy Shoreditch. Joanna was awarded her Freedom of the City in 2018 and became a Liverywoman for the Worshipful Company of Haberdashers.
Joanna was also awarded an MBE in the 2020 New Year’s Honours list for her services to diversity and inclusion in the creative and media industries.