Expert Advice. Practical  Tips. Career Success stories

How to Pitch for a Role That Doesn’t Exist

If you have been searching for your dream job and haven’t found it yet, it could be that it doesn’t exist.

There is nothing wrong with researching for organisations or companies that you would love to work with and applying for a position even if it doesn’t exist.

Going this route is a great way to stand out amongst a large number of graduates with the same skill-set employers to have to choose from.

It’s important to note that applying for a job that doesn’t exist isn’t for the faint-hearted and it takes grits, gut, and glory to create the role that is perfect for you. Here are some tips on how to go about it.

1. Create a list of potential employers

Do your research and build a list of employers you would like to work with. It’s recommended to write down at least 10 companies, putting down their contact, potential duties you might be able to perform for them, etc.

Find out which companies recently got funding so you know which ones can take on new people. Don’t limit yourself to what is listed on a company’s job page.

Smaller companies might not be ready to post a position or might not realize they need such a position until the right person comes along.

2. Identify a problem you can solve

Once you have identified potential companies you would want to work with, it’s time to do some more research to find out what problems you might be able to help them solve.

Study the companies closely, learning more about their strengths and weaknesses, focusing on weaknesses in your desired department.

Then think about how you could apply your skills and expertise to help resolve or alleviate them.

3. Outline a business case for the potential role

The next step is to create a business case outlining how you could solve the problems identified. Firstly, state what the issues are and how they affect the business.

Clearly show what business opportunities the business is missing out on by not addressing the issues. Next is to state what the solution and how it would impact and improve the business.

Lastly, state how you can help solve the issues by using your skill sets. It also wouldn’t hurt to identify goals and milestones that you would accomplish in this role.

4. Create a pain letter

A pain letter is much like a cover letter but instead of stating past achievements, you outline what you hope to achieve in the future.

Outline the pain (or skill gap) you have identified and how you, if hired, plan to address it.

Doing this shows that you have skill sets that are beneficial to the company and that you have done thorough research on the company which would make them take you seriously.

5. Network

After going through the above steps, you need to know who the right people are to enable you to address it properly.

You need to do more research to identify who to address it to, you can start by looking through the company’s website, looking on LinkedIn, or through your network.

Send the pain letter with an introduction about who you are and invite the hiring manager to connect with you to discuss the letter and what you can offer the organisation.

This will be your opportunity to deliver your pitch in person.

6. Prepare a flawless pitch

Prepare a pitch that shows your target employers exactly how your experience can help them.

If you have solved similar issues in the part, point them out and indicate how you identified and handled them.

Let your passion come across loud and clear that they have no choice but to hire you.  

New graduates who are proactive will create opportunities for themselves and impress employers with their zeal and desire to work.

Your first few “pain letters” might not pan out, but identifying problem areas in businesses is a great way to practice your analytical thinking skills and stay up-to-date on the issues affecting your field.

If you stick with it, you’ll be sure to stand out in a crowd of traditional applicants.

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