• Patrick

    February 29, 2020 at 9:59 am

    Q1 by Ayo

    How often will you recommend posting on Linkedin? Every day, weekly etc.

    Everyday sir/ma. I’m sure you log into Facebook, Instagram or Snapchat every day. If LinkedIn can bring me my next big opportunity, then I’ll simply invest more time there. No brainer!

    Q2 by Uche

    As a mum looking to go back to work after 4 years, How do I “bridge” the gap on my CV

    Wow. That was a big sacrifice and I rate you highly. It’s not easy and I absolutely get it.

    I am no career coach (Bukola and the team at Careermasterclass will answer better) but here is my take to your question.

    My question back to you would be – did you do any course, project, or learning during the time you were at home?

    If yes, then squeeze them into your CV and reduce the gap to like 2 years. They will ask about the gap but there is no hiding from it. Tell them the truth. Someone out there will respect you for such sacrifice.

    The rest is how you sell it. Own it that you took some time off to have children but also started a project which had X number of success or you learnt x number of skills which you sued to start bla bla project.

    Someone I greatly respect told me – he who gets the job is not he who is the most skilled. It’s he who was able to sell themselves better on interview day. Own your story and learn how to sell yourself.

    If you apply for a job from a recruitment agency and based on finding out the company, it is not of interest (i.e. because the company is not in a sector you are interested in), how do you reject/withdraw your application politely?

    First, I’ll say don’t withdraw the application immediately. See where it leads. If it actually gets to the point of getting an offer, then politely let the recruiter or hiring manager know that you appreciate their time and effort, provide a generic reason (that’s not exactly the reason), and offer to stay in touch. Here is a template you can use:


    Thank you very much for offering me the role of [insert name of position]. However, I have decided that this is not the right fit for my career goals at this time.

    I sincerely enjoyed our dialogue as well as discussions with your team, and I very much appreciate your taking time to share information about the role and vision of [insert company name].

    Again, thank you for your time and consideration and best wishes in your continued success.



    Can I ask for recommendations way after I have left the company?

    Absolutely YES. Hopefully, you did a good job there. Definitely. The best type of recommendation is the one from a previous employer. Quality over quantity.

    How would you advise people like me that have BA, PMO and Data analyst skills, would I not be limiting my opportunities if I stick to just one type of role in my summary profile writing?

    Actually, those roles you just mentioned are somehow intertwined. You could say Business Data Analyst with expertise in Project Management. The other thing is to think of your ideal jobs. Look at the job title and let your LinkedIn professional title reflect that.

    How do you maintain relationships with people on LinkedIn especially if you have a large number of connections?

    Good question. I must confess, your LinkedIn inbox will become a mess. I have lots of messages in my inbox and I make an effort to reply to everyone. I am not complaining. I love it. I love to learn from people and I am always happy to share. So I make an effort. I always apologize to those I keep waiting.

    I have my connections in buckets (in my head) – recruiters I reply immediately, fellow peers I reply to next, and others I treat next. I don’t waste time with people who are trying to sell me. I still engage with them simply because it’s my personality.

    I don’t spend time anywhere else so while I am commuting, I am replying messages.

    Thank you Patrick for your insight, can you share the apps that you’ve mentioned, please?

    Thanks for the kind comment. Gald the content made some sense. Sure but just to be clear, there is no magic app to do all these. I use quite a lot of apps systematically. I am working on an article to articulate (see what I did there lol) the applications I use and how I use them. But here are the top ones I use (all for free by the way):

    – I use my note-taking app on my phone to document my thoughts. I recently started using an app called Keep by google as it synchronises across my devices.

    – I use Hootsuite to schedule my post (better explained in the article), and

    – Feedly, Google News, and Flipboard to stay on top of topics I am interested in.

    How do you link your passion to LinkedIn? I am a member of Rotary International and I would like to link it to my role for either a job change or to use my being a member of Rotary to gain recommendations.

    Awesome. Question – Why did you join the Rotary club? That could be ‘Your Why’ – Let that come through in your summary section. Whether that’s because you want to help people or build on your skills or give back.

    Also, add it to the Volunteering section and If you hold a significant position, also mention

    I get a lot of follow requests and job specs from recruitment consultants should I respond/follow to all?

    Yes, please. It’s courteous and I don’t see why shouldn’t.

    Even if you’re not interested, it’s polite to simply say Thank you for the offer, I am not interested.

    In terms of contributing content (articles/posts); would you recommend to only write around my career and the jobs I want to get, or can I also write about my passions which aren’t linked to my career?

    This is a very good question and I am working on a guide to help you determine the type of content you want to put out. My short answer is YES but here is the caveat #1. Whatever you’re putting out should ultimately tie into your career goal, and #2 Write about your passions as long as it’s professional and not about how awesome your last holiday was. Let’s leave that for Instagram.

    Does it particularly matter if you add many people outside your preferred job sector?

    No and Yes.

    No, it doesn’t matter because there are people who will connect with you because you posted something that really resonated with them and wants to learn more from your content (You’re building A-Authority). The same way you will want to connect with someone who posted something that resonated with you.

    However, Yes it does matter because we also want to be strategic about the people we request to connect to. We want to be connected with 2 groups of people: #1. the decision-makers in companies and #2. Recruiters in your industry.

    If you want a ratio (and I making this up), I’ll say 70% – 80% of your connection should be the decision-makers aka people who hold the key to your next opportunities; and 30% – 20% should be peers and other professionals who want to learn from your content.

    I am not sure how exactly to measure this and I’ll take that as an assignment.

    Are there certain tweaks we need to make to your tips if we are in the age range of 18-21? (i.e Sixth Form, University)

    Awesome question. I am SUPER PROUD you joined the workshop and are already thinking of leveraging LinkedIn. I wish I knew this when I was finishing University (I’m not even going to start on the education system lol)

    To your question, this is one I would have to do an article on (so watch out) but here is a quick summary:

    Now is the time to begin to get clear on what you want from life. Don’t overthink it. I said get clear, not know exactly what it is. Some of us are still figuring the life out! Don’t wait until you find yourself in a job you hate NO! Start now to begin to get clear on your purpose.

    – Next, determine what you want to be known for and define your audience ( working on a guide for this).

    – Now start learning. Forget what you were taught in School/University. Nobody cares in the real world except you studied Medicine or Law. Learn! Learn!! Learn!!! Then apply your learning. Start projects, volunteer (for free), get an internship, just apply your learning to something. It doesn’t matter if it succeeds or not (and just imagine one actually becomes a HUGE success). What you are doing is gaining experience. These are things I wish someone told me earlier. I was applying to jobs without experience. Then I applied to internships. I got tired and created jobs for myself (more on that some other time). I basically failed my way to where I am today. So now is the time to fail. Learn, apply, start a project and repeat.

    – Now, this is where LinkedIn (or any social media platform) comes into play. Share what you are learning. A top marketer says it this way – Document don’t create. Create content for your personal website, create content for LinkedIn, document and share. Like I said, only players score goals, not referees not spectators!

    – Lastly, I’ll add, don’t just be a social media ninja lol. Build relationships with people in real life. Take those connections/followers on your social media platform and have coffee, tea or bread with them. Surround yourself with the right people. I can’t emphasize this enough – SURROUND YOURSELF WITH THE RIGHT PEOPLE. These are people that understand where you want to get to and would support you to get there. These are people who will pave the way for in some instance (Bukola calls them sponsors). These are people who are not threatened by your dreams. I must caution you here, there are not a lot of these kinds of people so don’t expect to find them easily. I rarely hang out with my mates because my mates want to watch football, some are playing video games, some want to have fun with the guys on Friday night. Nothing wrong with any of those things but I am heading somewhere and those things won’t necessarily help me. So I FIND people who are heading in the direction I want to head to, and I FOLLOW them. I help/support in any way I can (What you sow, you reap).

    I’ll stop there for now. I hope those few words made some form of sense ????

    I’m an undergraduate. I write and I also have knowledge in coding(programming). How can I combine these skills on my profile and get offers in both branches?

    I’m glad you’re thinking this way. See my epistle on the previous question. Your profile should NOT define you as an undergraduate. Your profile should define you as an expert. How use your programming skills to start projects and share those projects with the world. Build an app, build something, tweak something, etc.

    Your professional title on LinkedIn could be something like – Software Developer with expertise in C#, .NET, Python, R, JAVA (list them all).

    When you go to events, do you always post a notification about them and how?

    I go to various events and I do not necessarily know If I should post them: e.g. workshop about accountancy at the Business IP Centre…

    I haven’t done this a lot as I am stretched with time to go for events. But absolutely YES! Do a post on your events as long as they are professional events and NOT a Davido show.

    Write about why you went to the event, who did you meet (that was interesting), what did you learn from the speaker, etc.

    By the way, make sure you connect with people you meet at networking events on LinkedIn.

    Happy to take more questions ????


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